Alpina paint bucket with digital product passport from R-Cycle

Dorothee Kreis, Head of Packaging DAW SE, adds: “Alpina is a pioneer in the industry when it comes to sustainable products and packaging. Already today, at least 70% recycled plastic is used in various Alpina white buckets. With the digital product passport, we want to actively support modern recycling systems and at the same time provide our customers with transparent information, e.g. on the CO2 footprint of the packaging.”

The Digital Product Passport (DPP) is a key element of the European circular economy strategy as part of the European Green Deal and the associated goal of achieving a climate-neutral economy by 2050. The digital product passport for plastics is to be introduced in the EU by 2030. It is intended, for example, to support recycling companies in automatically identifying and sorting packaging. This is because separating plastic waste by type enables the subsequent production of high-quality recyclates.